get educated

curriculum that's designed to give creators a

360 degree view of the business

Want to understand & leverage how the decision-makers think at major studios and networks? This class pulls back the curtain on TV development, honing in specifically on the BUSINESS side of the process, helping you to adapt your creative ideas to the current market trends. 

Pitching Level 1:

The Fundamentals

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Want to be able to pitch and sell your TV series to anyone? This class teaches you the skills and techniques required to pitch your ideas and materials to reps and Producers.

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Pitching Level 2:

Pitching Your Series

*we require students to complete our Pitching Level 1 course before registering for Level 2, to ensure the most educational value for all of our students. This does not apply to class observation*

PITCHING: LEVEL 1
The Fundamentals of Pitching a TV Series

 

Master the fundamentals of pitching  and CURRENT MARKET TRENDS

Instructor: Jason Kyle

Class length: 4 weeks (4 sessions)

Class size: 10 people

Location: Online (Zoom)

Cost: $399

Dates: 

Sundays | May 2, 9, 16, 23 | 10am - 1pm PT - SOLD OUT

*we now offer observer seats for this entire 4 week course for $99*

 

The Class: 

Working in TV development on a daily basis, Jason teaches the fundamentals of pitching from the ground up. He walks students through the current TV trends and essentials that Studio Execs are looking for when buying new shows. 

The Work: 

Through studio-level pitch exercises, Jason gives thorough notes and hands-on feedback to the teams on their pitches each week. This class requires listening and note-taking, but most of all, students will learn by DOING. 

 

The Guest Lecturers: 

Jason invites guests to speak directly to students on a wide-range of topics from development, current TV trends, to advice on getting rep'd and staffed. Past lecturers include Execs from Amazon Studios, Sony Pictures, CBS Studios, WME, UTA, plus others. 

 

The Students (YOU!):

*Creators of all levels, regardless of experience, looking to gain a 360-degree view of the business side of development and pitching a TV series. (*You do NOT have to have a finished pilot or previous pitch experience)

 

The Learning:

  • Students learn the fundamental (and secret!) elements of pitching. 

  • Students learn how to adapt and leverage IP (the #1 trend in TV/Film)

  • Students learn how to create a "package" to attract interest from major studios

 

The Syllabus:

  • Week 1: Students pitch IP

  • Week 2: Students pitch a "Package"

  • Week 3: Guest Speaker

  • Week 4: Students make final pitches

"Just like Directors need to take Acting classes, Creators need to take Development classes. You have to understand the entirety of the business you're in if you want to grow and succeed."
                                                                                          - Lee Aronsohn
 

Jason Kyle headshot

TV Development  at:

CBS logo, Sony Pictures logo
 
 
 

PITCHING: LEVEL 2
Create the Winning Pitch for your TV Series

 

Learn how to build pitches that STAND OUT   and SELL

 

 

 

Instructor:  Jason Kyle

Class length: 4 weeks (4 sessions)

Class size: 10 people

Location: Online (Zoom)

Cost: $399

Dates:

NEW DATES COMING SOON

*we now offer for you to observe this entire 3 week course for $75*

 

The Class: 

After Level 1, you know the fundamentals of pitching and what Execs are looking for. Now, apply them to YOUR OWN pitches and TV ideas. 

 

The Work: 

Students prepare different pitch materials and then deliver them in class where Jason gives real-time, studio-level notes. Just like Level 1, this class requires listening and note-taking, but most of all, students will learn by DOING.

 

The Students (YOU!):

*Creators of all levels, regardless of experience, looking to develop and shape their TV ideas. (*You do NOT have to have a finished pilot or previous pitch experience)

*You are required to have completed our Level 1 course prior to registering for this class*

 

The Learning:

  • Students apply a pitch structure that is clear, concise and compelling

  • Students apply a structure to their pitch materials 

  • Students strengthen their pitch documents for Reps and Execs

 

Course syllabus:

  • Week 1: Students present their Verbal Pitch 1

  • Week 2: Students present their Revised Pitch 1

  • Week 3: Students deliver their Verbal pitch 2

  • Week 4: Students present their Revised Pitch 2

What our students are saying:

Jason Kyle headshot

TV Development  at:

CBS logo, Sony Pictures logo